There is no doubt about it: Social Media can make or break you. No matter what your business is, you want to be on Social Media. In fact, when you begin creating your business, you should consider getting your usernames immediately, even if you don’t use it.
Many entrepreneurs and influencers are discovering the power of social media to make or break you. As you place yourself and your brand in front of a worldwide audience, you need to understand that you will come under the microscope of scrutiny, and the first time you slip up, it will go viral whether you wanted it to or not.
Social Media allows you to reach your supporters around the world. You have access to an entire global market, but it comes with a warning. Keep your brand from being tarnished by negative backlash.
What should I choose?
Everything these days involve video. People want to get a bigger glimpse into the lives of those that they follow. It’s not just enough to post pictures on Instagram anymore. You must be willing to add in videos in the form of Reels which are simply short quick videos.
If your audience is older you may want to choose Twitter, Facebook, or Instagram. These have been around longer and the older generation is beginning to become comfortable navigating them.
Looking to reach out to the Hip and Trendy? TikTok, YouTube, and Discord may be more for you. YouTube may be much older, but it still holds its place as everyone is looking for things on YouTube, especially tutorials. A nice visual tutorial in the form of a video showing a customer how to use your product, or giving them a reason to follow you is a great start.
