When you have a business that is a handmade business and the website goes down, social media becomes your best friend. While I couldn’t upload to my website, I was still able to post what I was working on to my social media platforms to get my customers interested in what would soon be online. This is important to growing your handmade business. How will you find your customers?
I’m not the type to post funny reels to social media, although I have noticed that Instagram is more about videos than it is about pictures anymore. You have to have a nice variety these days because consumers are more interested in the details and being entertained. As a small business owner who is feeling overwhelmed trying to keep up with the demands of growing my business, I now have to plan products and videos.
Despite this, I do utilize Facebook’s Business suite to schedule posts to Instagram and Facebook. This way, if I don’t hit that 4 posts a day rule, I know at least I’ll have one on a day. On my writing days, I take the time to use Canva to design posts for holidays, sales, and other posts to use when I schedule these posts. This allows me to stay in constant contact with my followers and an opportunity to gain followers. I notice that some of the people that I follow I rarely see when they are not posting regularly. Which in turn means that if I’m not posting regularly, my customers are not seeing me, either.
If you are wanting to grow your business, you will need to utilize social media to your advantage. This means finding ways to schedule your posts so that you are constantly posting, and finding ways to post often on a daily basis. Remember that just posting doesn’t guarantee that your posts are being seen. To push your posts up in the search and feed, you need to get engagement (people liking and commenting on your posts). I believe I read somewhere that you need 1 to 3% engagement. Take your followers and determine what 1 to 3 is and that is how many you need to engage with your posts. If you have 100 followers, you need 1-3 to engage with your posts. To do this, you’ll need some posts where you ask questions for response. The more engagement above 3%, the higher you show the feeds.
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